efficy blog What are you searching for? CRM technologyCustomer serviceMarketing & lead generationSales managementBusiness management Business management How Can You Help Your Client to Keep On Smiling? 4 min read Business management The Best CRM Tools You Can Have in Your Business 4 min read Business management CRM Specifications: What Are the Functional Requirements? 3 min read Business management What is a Data Management Platform? 2 min read Business management Change Management, Key to the Success of your CRM Project 4 min read Business management CRM Project: The 10 Mistakes to Avoid 5 min read The Lead Management PlaybookLearn how to lead nurture like a pro by keeping prospects and customers engaged by getting the right message, to the right person, at the right time.