efficy blog
Marketing & lead generation
The ABCs of Marketing Automation: A Beginner’s Guide [With Examples]
18 min read

Customer service
The 6 Stages of the SaaS Customer Lifecycle Explained: Don’t Miss These Key Touchpoints
10 min read

Customer service
Customer Lifecycle Management: Everything You Should Know for Customer Loyalty [2024]
16 min read

Marketing & lead generation
Marketers Ask AI: What is the role of AI in CRM and Marketing Automation?
5 min read

The Lead Management Playbook
Learn how to lead nurture like a pro by keeping prospects and customers engaged by getting the right message, to the right person, at the right time.
